Why social media strategy is important for non-profits.

When I co-founded Intersectional Environmentalist, I quickly realized that social media wasn't just an afterthought—it was a core component of how we could grow and reach new audiences. As a nonprofit, we have a mission that’s bigger than any single platform, but social media gave us the tools to share our message with a wider, more diverse audience. It helped us amplify voices, build community, and drive meaningful action—all without the traditional costs associated with large-scale advertising.

💡 Why Social Media Strategy is Crucial for Non-Profits 💡

1. Telling Diverse Stories That Aren’t in the Mainstream: Social media allows nonprofits to highlight the stories and perspectives that often go unheard. For causes like environmental justice, the mainstream narrative frequently overlooks voices from communities of color, Indigenous peoples, and other frontline communities. With social media, we can center these voices and help others see the full scope of the issue.
2. Building Community: Social media isn’t just about talking to your audience; it’s about talking with them. Engaging your supporters, partners, and volunteers builds a community that’s invested in your mission. By listening and responding to feedback, you strengthen the bonds that keep people coming back.
3. Engagement & Fundraising: Social media provides easy access to tools that help nonprofits raise funds and engage their community. From online donation links to live-streamed events, social media is a key part of any modern nonprofit’s fundraising strategy.

🌍 Actionable Tip: Focus on creating a strategy that combines education, engagement, and advocacy. Share stories that reflect your mission, and always include a call to action—whether it’s a donation, a share, or a simple “like.” Every interaction is a step toward your goal.

For nonprofits, social media is a way to connect, inspire, and grow—not just for visibility, but for impact. 🌱